Andreea Nemens · Brand, marketing and communication strategy

NemensTurning Point Architect

I find the critical point where you need to start acting. Then I bring the right people to the table to move things forward.

I’m Andreea Nemens, a brand, marketing and communication strategy consultant with more than 25 years of experience. Sometimes I do the diagnosis and the strategy myself. Other times I bring in other professionals who fit the project. Either way, I stay involved throughout.

Let’s talk → When to call me
Five shifting threads (context, team, market, consumer, product) converge on a single critical point, from which a clear direction starts. CONTEXT TEAM MARKET CONSUMER PRODUCT DIRECTION CRITICAL POINT
When everything moves at once, I look for the exact point from which the way forward becomes clear.

When to call me

For the moments when the way forward is no longer clear. And you need clarity. And courage.

People recommend me for confusing, unclear business situations and for turning points: when something important changes and the company no longer knows which way to go.

The context changes

The economy, regulation or technology change the rules of the game, and yesterday’s plan no longer holds.

The team changes

New people, new leaders, roles and responsibilities that are no longer clear.

The market changes

New competitors appear, the category shifts, and results drop with no obvious explanation.

The consumer changes

What worked yesterday no longer reaches people today, and the brand no longer knows how to speak to them.

You don’t know which way to go

Many options, many opinions, and no direction everyone stands behind.

You need an outside view

Someone who isn’t caught in the internal inertia and calls things by their name.

Clarity.Acuity.Precision.

The difference I make

I come from the outside, free of the inertia within. I look at the situation with clarity and acuity, with the precision of a surgical robot, and I find the critical point: the exact place where you need to start acting.

I don’t treat symptoms one by one. I step in where a single good decision changes everything that follows. Then I bring in the right people to see the change through.

Tell me where you are now →

How I help

We see the whole. We find the critical point. We bring what’s missing.

Clarity

Audit, positioning and strategy

We find the critical point, where the real problem is, and set where the brand is heading.

Partners

The right people at the table

I choose and integrate the agencies, freelancers and specialists that fit your needs.

People

Teams that become growth engines

Coaching and facilitation for marketing and communication teams.

Services

Three things, done together.

I adapt the process and the solution to your needs. I start from your real situation, find the critical point where you need to act, and build exactly the mix you need: strategy, partners and team development.

Clarity

Brand audit and positioning

I look at your brand from the outside and from within: what it says, what it promises, how it’s perceived, and the exact point where the connection breaks. The result is a clear positioning your team understands and can apply.

Marketing and communication strategy

I turn the positioning into a plan: objectives, messages, channels, priorities and timeline. A strategy that can be implemented step by step, not a document that sits in a drawer.

Partners

Evaluating, selecting and integrating partners

Based on the diagnosis, I recommend and bring to the table the right partners: marketing, trade marketing and communication agencies, freelancers, consultants, training companies and development programs. I assess existing collaborations, align partners around the same objectives and integrate them with your team.

People

Coaching for marketing and communication teams

I help your marketing team become a growth engine for the organization. We work in close partnership with the key teams: sales, creative, and the internal and external partners that matter to the business.

Facilitation, workshops and development programs

Workshops, facilitation sessions and purpose-driven team building, in partnership with facilitators specialized in systemic coaching. We design learning and professional development programs, including for technology transition and AI adoption, and we support career transitions with accredited partners.

Tell me what you need →

How I work

A clear process that starts with a shared commitment to change and growth.

We meet

  1. Chemistry MeetingWe see whether we’re a good fit to work together.
  2. BriefYou tell me the context, openly and honestly.
  3. Proposal and alignmentFee, way of working, timeline and the rules of the partnership.

We understand

  1. DiagnosisWhat is really happening, and the critical point where we need to act.
  2. Process planThe route, the steps and the right partners.

We build

  1. ImplementationTogether with your team and the right partners for the project.
  2. SupervisionI’m there the whole way, not just at the start.

We grow

  1. Evaluation and learningWhat worked, and why.
  2. ImprovementWe adjust based on what we learned.
  3. ContinuationThe next step, the next objective.

Every cycle that ends opens a new objective.

Who I work with

I work best with people who believe in what they can change today.

I look for partners who believe in transparency, courage and meaning. Entrepreneurs and decision-makers who admit they have a need, who face a problem they have the courage to name, or who want to stay a step ahead of changes they can feel coming.

We speak openly.

You trust me with the context as it is, and you own it.

You see a few steps ahead.

You have a vision and the courage to follow it.

You want trusted people at the table.

People you can trust with your team, your needs and your business.

You own the problem and you’re open to implementing a clear solution for it.

You build for the long term.

You know you need technology and people who understand it and use it well, in equal measure.

If you recognize yourself here, we’ll probably get along well. Teams are built with leadership, patience, trust and personal example, and I look for people who believe the same.

The right partners

One point of contact, the right team for every need.

I work with trusted partners I know and have built projects with. For each client I choose only the specialists who are needed, coordinate the collaboration and take personal responsibility for the result. You get the capacity of a large team, without the cost and rigidity of an agency.

Creative, digital, trade marketing and communication agencies
Specialized freelancers and consultants
Accredited coaches and systemic coaching facilitators
Learning and professional development program designers
Experts in technology transition and AI adoption
Accredited career transition partners
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My story

I’ve built brands from both sides of the table.

For more than 25 years I’ve worked with brands, teams and people. I started in top agencies, McCann-Erickson and Leo Burnett, grew to lead GMP Advertising, and since 2017 I’ve worked as an independent consultant. I’ve also sat on the client side, as an in-house Marketing Director. That’s why I know what a business needs and what each partner can really deliver. Today I work as a Turning Point Architect: I step into a business at its turning points and find the point where you need to start acting.

NemensWhy this name

Nemens is my family name, the only one of its kind in Romania. I chose it for the brand because every project I sign carries my name and, with it, my personal responsibility for the result.

My path

25+ years, from agency to business.

  1. 2000 – 2007
    McCann-Erickson and Leo BurnettMastercard, Unilever, Interbrew, Altex, Prigat. I contributed to three Agency of the Year titles.
  2. 2007 – 2009
    23 CommunicationsPart of Bogdan Naumovici’s 10-person team.
  3. 2009 – 2017
    GMP AdvertisingFrom Client Service Director to Executive Director and General Manager. I took the agency from 8th to 2nd place in the market.
  4. Since 2017
    Independent consultantBrand and communication strategy for clients in FMCG, real estate, renewable energy, healthcare and hospitality.
  5. Nov 2025 – Nov 2026
    Marketing Director, PanifcomA year leading the strategy and communication process from inside the company.

Results I’m proud of

Brands that grew, and people who grew with them.

Timișoreana

Kept Romania’s No. 1 beer brand for 8 consecutive years.

Ciucaș

Grown from 8th to 2nd place in sales in just 3 years.

Telekom

The rebranding of Romtelecom and Cosmote into Telekom.

Strongbow (Heineken)

The brand platform, in a long-term collaboration.

And the people I’ve trained, who now hold senior marketing roles in Romania and abroad.

Recognition

Effie Awards · twice the most awarded independent agency Twice Agency of the Year at Golden Drum Co-founder of the FIBRA Awards, with Iqads Jury member, Webstock 2026

What I believe

Authenticity

Sustainable success comes naturally when the brand tells the truth about who you are.

Brand and people, aligned

A brand is only strong if the people behind it live it.

Trust

The foundation of every relationship. With trust, anything is possible.

Let’s get to know each other →

Contact

Andreea Nemens

Let’s get to know each other.

It all starts with a conversation. We see whether we share a vision and whether we can build trust.

  • Emailandreea@nemens.ro
  • Phone+40 741 245 531
  • LinkedInAndreea Nemens
  • CityBucharest, Romania

I use the details you send here only to reply to you. I don’t share them with anyone, and I delete them whenever you ask, at andreea@nemens.ro.